Once upon a time, not all that long ago, the best way to find information on the specific topic was to go to a website you knew. This was a period before search engines and progress now allows us to enter any keyword or keyword phrase in our browser to be shown data from a seemingly endless list of options.
A lot more websites begun to emerge as a result of the search engine revolution as people realised the possible they created. Search engine listings provided a never before seen source of traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity because there seemingly limitless power increased and webmasters started to take note with their relevance and importance.
With their rise in power, search engines slowly became aware of just how important these were. As a result rules were established and use of the applications became more controlled.
Today that power is diminishing to some degree as the power of social networking steps up and right into a world once ruled only by search engines. Although search engines like google have the masses running blindly behind the them, social networking is emerging as the front-runner for traffic generation.
Search engine listings maintain an unprecedented degree of popularity but social networking now offers services that the search engines have never or are ever likely too. I believe this is why we shall soon discover social networking traffic “out gunning” search engine traffic.
Readers Love Social Networking
Users of social networking sites like to read about their favourite subjects. They log in to their accounts to engage and see what’s new within the worlds that interest them. Science fiction, Television, Books, just about any material you can consider is represented in social media (SM). When SM users see something of interest, they click on it and visit the blog or site to read more.
More web users are browsing SM sites today than online search engine sites. Usage of information is simpler and a lot more engaging. Presentation is better and through SM sites people can engage in a range of activities all in the 1 time.
Users of SM sites are active as they are curious not since they are trying to find something specific. For that reason they tend to stay on the sites for longer periods of time, permitting them to engage and become subjected to information (and advertising).
Typically with online search engine traffic folks are directed to your site since they are looking for something specific, perhaps researching or looking for a solution to a problem. Visitors who land on your pages because of this are more unlikely to stay and appear around. When they don’t find what they are specifically looking for they have a tendency to go on and continue to seek out what they desire.
Social Media Marketing Traffic is extremely Targeted
The visitors who see your site from SM platforms like Twitter and Facebook are often highly targeted. They simply click what attracts them or whatever they think may be interesting.
Facebook case studies have identified that users are very highly targeted since they only click to something there is a very definite interest in. For this reason social media marketing traffic from the source tends to get a much lower bounce rate, higher number of page views per visit and consequently a higher conversion into sales or subscriptions.
This tends to be the exact opposite for online search engine traffic. Unlike social media marketing traffic where users are come to what they need they are only directed to sites based on keyword relevance. Furthermore, they can’t set any guidelines about what they might prefer in their first page selections. Internet search engine traffic is defined by the major search engines rather than from the users own preferences.
Social Networking Traffic is Reliable
With social media traffic, when you begin a following and form relationships together with your readers, you’re virtually unstoppable. Keep a standard which offers quality, interesting information apnixn your potential customers continues to have interaction and are available back for more. Always consider how smart your readers are and just how easily they recognise value within the content provided.
With search engine traffic your visitors can be directed away from you at anytime and without you doing anything wrong. It may just be a matter of where you rank inside the search standings and you also could simply be overlooked.
The balance of power is still changing but watch this space. Inside the future years I believe we will have a shift away from the importance of search engine traffic. I wonder if you agree? Let me know your ideas in the comment box below.