Social Network, and Facebook specifically, has changed how you can market your business, access new clients and engage with customers. In fact, a Facebook Page for your business is a fantastic approach to increase awareness of your company and communicate with your clients and initiate conversations and make relationships.
But what happens if your Facebook business page doesn’t have several ‘likes’ despite promoting it to any or all your friends?
There are 2 options yet most company owners are aware of only one.
The initial choice is to shell out your TIME into Facebook by posting on your Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and/or your pals ‘Wall’. It is possible to ‘tag’ other business’s Pages plus a host of other time-consuming activities to enhance your variety of ‘likers’.
Social Media Marketing is actually TIME vs MONEY. In the event you have only time then you’ll need to spend the 5 approximately hours per week doing the suggestions above activities and hope it results in a rise in your number of Likers (aka ‘Fans’) on the Facebook Page.
In case you have MONEY but little time then you’ll love this article as we’ll be discussing the importance of running Facebook PPC (Pay Per Click Advertising) ads to market your Facebook Page to increase your quantity of Likers.
The best part of Facebook Ads is that you simply only get charged when someone actually ‘clicks’ on the ad. You place the ad on Facebook for free and only when someone clicks on your ad are you gonna be charged. The total amount you pay ‘per click’ is dependant on several factors like how specific your ad targets a specific demographic and also the category your Facebook Page shows up within (e.g. ‘Local Business’).
You can set a day-to-day budget of less than five dollars to make sure you limit your invest in advertising to suit your budget.
What are Facebook Ads? You’ve undoubtedly seen those ads running down the side of various Facebook pages, suggesting that you ‘like’ a particular product or site, and letting you know how many of your pals like exactly the same thing. These are Facebook ads and they are the key to promoting your company and encouraging more and more people to like your page. Facebook ads enable you to market your business to many people than in the past and on top of that, you are able to set your very own budget and timeframe to create the ads work for you.
Why should you use Facebook Ads? One of the most popular advantages of using Facebook ads in your social media marketing is that you can to advertise your small business to your large group of people for much less than you would probably if you were to launch a campaign through another form of media such as print, radio or TV. For under $100 you could make an advertisement campaign that specifically targets the country, city, gender and age bracket of your own potential audience. Your ads may be set to operate as long as you want and possess the possibility to reach hundreds of thousands of individuals.
How could it work for you? Like several marketing campaigns, you should have a plan before you start. Facebook ads serve two primary purposes when it comes to promoting your Facebook Page.
1. Build your quantity of ‘Likers’
2. Promote a specific product/service or offer to produce leads and/or sales.
In this article we’re mainly worried about building your number of ‘likers’.
One of the best highlights of a Facebook ad is definitely the control you might have over it. You are able to set the parameters to target your customers and clients and will also set your ad to target friends of fans, existing fans or people who aren’t already fans of the Page. Depending on the nature of your own campaign will determine which of those settings you’ll select during the setup in the ad itself.
Using Facebook ads to target a new marketplace is a great way to test the waters, especially if you are looking to get rid of into a new market. Setting your ad for any new city, region, state or country and tracking the quantity of ‘likes’ you receive loiinv with some other valuable statistics may help you see whether your campaign is effective based upon your initial plan.
Like other kinds of promoting, Facebook has got the possible ways to increase your business and reach customers directly and affordably. Due to the ability of social media marketing to advertise your small business and keep you in contact with your clients and clients, it makes sense to utilise it as much as possible. If you are searching to promote your company and increase the quantity of ‘likes’ on the business’ Facebook page, then the Facebook ad campaign may be the answer for you personally.